1. Be specific about what you are offering.
2. Make the call to action clear and concise.
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3. Use color, graphics, and branding.
Next, add your logo. The more recognizable the logo (and the more frequently it’s used), the better. People will start to associate your logo with your company, which makes them think of you when they see it elsewhere.
Your font choice can also make a huge difference in how people perceive a message; choose wisely! You should also consider how much emphasis each word gets. When typing out an email banner, remember that longer words take up more space than shorter ones do. Try not to split up words too much unless there’s absolutely no way around it.
Lastly, consider using color psychology when choosing what text-based elements look like–it can help draw attention to certain messages while allowing others to fade depending on where they’re placed relative to one another.
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